Users will soon have a updated setting that allows them to lessen the amount of AI-made videos appearing in their feeds. This step comes as the service disclosed that it currently hosts in excess of 1 thousand million AI videos.
Testing and Rollout
The update is being tested over the following weeks before a widespread release. This advancement comes amid a rise in AI content, fueled by recent content generation software.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A significant portion of this material is considered low-quality AI content, a term for poor-quality, mass-produced content that is often nonsensical or surreal.
Our research shows that many people appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the option to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
TikTok shared that there are presently over a billion videos on its app tagged as made with AI. Overall, over 100 mn videos are uploaded to the service every day, making AI-generated material a minor percentage of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the amount of artificial media they watch by opening the content preference setting in the app and picking the AI content topic. Other topics that can already be adjusted under the setting include politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines require users to label lifelike AI-generated content, and it prohibits harmful deepfakes of celebrities or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the platform will henceforth attach an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is designed to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore introducing a two million dollar awareness program for specialists and institutions to create educational content about using AI responsibly. This project will support non-profit groups focused on educating computer science.
Platform Protection
TikTok has defended its safety measures, following discussion over plans to cut jobs for numerous safety staff in the UK. TikTok is set to cut hundreds of positions in its user protection team in London, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official clarified that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content ahead of it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content handled by human moderators over the past year due to the use of its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
