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Toto Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a shareholding approximately five percent.

The 53-year-old will remain as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We will be making no comment on the matter. The management structure of Mercedes F1 will remain unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

This arrangement signifies a substantial rise in worth of the Mercedes team after Ineos acquired its share for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 globally.

This was also seen in the success of the Formula 1 film starring Brad Pitt, which was released last summer and earned more than $630m (£458m) at the box office.

It is the actor's top-grossing movie and the most successful sports film to date.

Current Performance

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three races left this season.

Their lead driver British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

About the author

Teresa Maddox

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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